In the 1946 midterms, Republicans united around a simple but powerful mantra: “Had enough?”The slogan was the brainchild of Karl Frost, an advertising executive in Boston. In two short words, it promised a rejection of both New Deal liberalism and the monopoly of power Democrats had held in Washington since the 1930s.It helped Republicans that the economy was in chaos. World War II had just ended, and supply chains were going haywire as the U.S. emerged from wartime price controls. Thousands of workers went on strike. Meat was scarce and expensive — so much so that Republican candidates patrolled city streets in trucks booming out the message, “Ladies, if you want meat, vote Republican.” They slapped President Harry Truman with the moniker “Horsemeat Harry.”“This is going to be a damned beefsteak election!” Sam Rayburn, the Democratic speaker of the House, privately fumed. By Election Day, Truman’s approval rating was just 33 percent. Republicans picked up 55 seats in the House and 12 in the Senate, taking power for the first time since 1932.“It was so bad for Truman that people were saying he should resign,” said Jeffrey Frank, author of “The Trials of Harry S. Truman.”This was the year that a young Richard Nixon won his first congressional election, defeating a five-term Democratic incumbent in suburban Los Angeles by running against New Deal “socialism” and for what he called the “forgotten man.” His campaign literature asked: “Are you satisfied with present conditions? Can you buy meat, a new car, a refrigerator, clothes you need?”What’s old is new again.Inflation is way up, some goods are hard to find and Democrats are staring at a similar wipeout in November. And Republicans, as our colleague Jonathan Weisman reports today, are debating just how forthcoming to be about their own plans. Senator Rick Scott, the head of the Republican Senate campaign arm, has an 11-point plan to “rescue America.” House Republicans are working on their “Commitment to America,” a political and policy agenda they plan to release in late summer. And today, Mike Pence, the former vice president, unveiled a 28-page “Freedom Agenda” platform.Some Republicans argue that none of it is really necessary. All they need to do to win back power is point to voters’ frustrations with the high prices of gasoline and groceries and say, essentially: Had enough?“This isn’t rocket science,” said Corry Bliss, a Republican strategist. “The midterms are a referendum on one thing and one thing only: Joe Biden and the Democrats’ failed leadership. Period. End of discussion.”‘What’s Mitch for?’
Democrats are eager to turn this fall’s elections into a choice between the two parties rather than a referendum on their own performance.At times, President Biden has tried to corral Mitch McConnell, the Senate’s top Republican, into defining the party’s agenda. “The fundamental question is, what’s Mitch for? What’s he for on immigration? What’s he for? What’s he proposing?” Biden said in late January, adding: “What are they for? So everything’s a choice. A choice.” Guide to the 2022 Midterm ElectionsMidterms Begin: The Texas primaries officially opened the 2022 election season. See the full primary calendar.In the Senate: Democrats have a razor-thin margin that could be upended with a single loss. Here are the four incumbents most at risk.In the House: Republicans and Democrats are seeking to gain an edge through redistricting and gerrymandering, though this year’s map is poised to be surprisingly fairGovernors’ Races: Georgia’s contest will be at the center of the political universe, but there are several important races across the country.Key Issues: Inflation, the pandemic, abortion and voting rights are expected to be among this election cycle’s defining topics.McConnell never took the bait. He’s said his focus is “100 percent” on “stopping this new administration” and has avoided presenting ideas that Democrats might be able to attack.“The fundamentals of a midterm election hold: It’s about the party in power,” said Zack Roday, a Republican strategist who is working on several Senate campaigns. “McConnell understands this better than anyone of the last 15 years.”So Democrats have taken to Scott’s plan like a drowning man to a life preserver, highlighting his call for every American to have “skin in the game” by paying taxes and accusing him of wanting to cut Medicare and Social Security. Senate Democrats are running a paid ad on Scott’s plan this week in key swing states, and on Thursday they bought a geo-targeted ad around the Heritage Foundation in Washington, during a speech that Scott gave at the conservative think tank.It’s an article of faith among many on the right that the 1994 “Contract With America” led by Newt Gingrich was By: Blake Hounshell and Leah Askarinam
Title: Can Republicans Win by Just Saying No?
Sourced From: www.nytimes.com/2022/03/31/us/politics/republican-midterm-strategy.html
Published Date: Thu, 31 Mar 2022 23:00:05 +0000
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